Ideal size: go straight to the point
Remember the slide?
Very long introductions encourage readers to turn and descend the stairs. In the same way, too many objective introductions run the risk of not getting enough attention.
To do this, try to follow a size pattern for your introductions, between 6 and 10 lines. This size is ideal for instilling curiosity and interest of the reader, without committing redundancies or presenting many data right away.
There is no problem in extrapolating the standard as long as the introduction remains relevant and fulfills its role in text strategy.
Some information can not fail to appear in the introduction. She needs to briefly tell what the reader will find throughout the text. It works something like this:
- for lists, the introduction should clarify how many items the text will discuss;
- in analyzes or theoretical discussions, the introduction needs to anticipate how the analysis was conducted, what methodology was used, etc .;
- by basing the text on data from one or more surveys, it is interesting that the introduction already presents the institution responsible for the study and even some numbers to situate the reader.
- These basic structures guarantee the fluency of reading, as they prepare the reader for what is to come.
It is interesting to separate an intertitle from the text to answer every question or promise made in the introduction. Many writers even write the introduction after the text is ready to be sure they will not forget any important information.
Escape from clichés
Some expressions were so used that they became clichés of introductions. Start a text with “currently” and “studies prove that” does not “shine” the reader.
On the contrary, it reminds him of how many times he has already seen these expressions, decreasing the value of his text.
Likewise, phrases such as “doing such a task are not easy” and phrases like “closing with the golden key” and “going back to square one” are buzzwords that impoverish the text. Try to express relevant ideas in the introduction, and avoid empty or redundant statements. It’s better to be objective than wordy, always!
Imagine who your ideal reader is
To whom will your article be written? What are your goals, interests and needs while reading the text? Think about what kind of person your audience is and try to figure out what they care about. To do this, just answer a few questions:
What is my reader’s biggest concern? What does he fear?
What goals does my reader want to achieve? What does he want?
That is, evidence a problem and demonstrate that you have the solution! Create your first paragraph showing how your content can help the reader avoid what he fears, or even achieve what he aspires to.
Find out what the tone of your reader is
It is also important to know what is the appropriate tone to communicate with. The right tone creates a more personal and therefore more engaging communication.
For example, talking to a teen about fashion is quite different from talking to a lawyer about the real estate market. Each of these types of readers requires a different tone of conversation.
This can be achieved through colloquial expressions, more formal texts, slang, and even more technical vocabulary.
Understand the concept of person
All these aspects (speech tone, type of problem, possible solution, etc.) depend a lot on the person for whom you are writing.
Much more than simply writing a text thinking about an audience, it is important to know how to recognize the persona of your text, the general profile of your reader (habits, wishes, generation, interests, among other characteristics).
This will give you a better understanding of what your reader’s main pains and difficulties are, and how to make targeted text input to solve such problems.
Clearly define the benefits of your article
What will the reader gain if he spends precious minutes of his life reading his text? Your introduction should meet the expectations generated by the title and show what the purpose of your text.
Think of at least one benefit that the reader can take from the article and use as bait to snag it.
Be extremely honest
By being completely frank with your reader, even if this may be in the way of something he is accustomed to hear, or other techniques of selling products and services, you establish an immediate relationship of trust with him.
From this information in the initial introduction, the reader knows that you can also rely on the following paragraphs.
Promise to reveal a secret
People love secrets because they arouse curiosity. Promise to reveal the secrets of successful people and you will have the interest of your reader. Create expectation and do not reveal your secret right at the beginning of the article.