How to make a perfect introduction: the definitive guide


Making a good introduction is crucial for texts, be it scholarly works or web content. It motivates or discourages the reader to continue reading. Some elements of a good introduction are to demonstrate value, generate curiosity, and make a promise.


Preparing a good introduction to a text can become a very complex task and it functions as a true watershed, for good or ill.

If you do a good job, your reader gets interested enough to read the entire article! If you do not, he gives up reading your content and moves to the side flap, which can be a YouTube video or worse – an article from your competitor.

Think of the introduction as a slide: the reader has already done all the work of climbing the ladder and is about to descend. Your job, then, is to make it clear that the climb was worth it and encourage you to slip.

In this article, we’ve put together the key techniques and tips we use at Rock Content to write an impeccable introduction.

How to make an impeccable introduction with two techniques
Making a good introduction is crucial for any text, both academic and web content. The introduction is what motivates or discourages the reader to continue reading. Some characteristics of a good introduction are: to demonstrate value and authority, to generate curiosity and to make a promise.

There are two techniques that help a lot to understand how to design it and that can help you and build your introduction:

The APP Formula
The acronym APP stands for:

  • Agree;
  • Promise;
  • Preview.
  • As an example, let’s look at the introduction of this very post:

Agree
“Elaborating a good introduction to a text can become a very complex task and it functions as a true watershed, for better or for worse.”

Promise
“If you do a good job, your reader gets interested enough to read the entire article!”

Preview (predict)
“In this article, we’ve put together the key techniques and tips we use at Rock Content to write an impeccable introduction.”

When working with Formula APP, it is interesting to understand that it is not necessary to always make each of its pillars so evident.

In this article, I made a point of making them very clear to facilitate the examples. However, it is possible and even recommended that you use them more subtly.

For example, evidence that “a good introduction works like a true watershed” already works well in the aspect of agreeing to the difficulty of working out a beginning of text. Needless to say, this can be a complex task.

  1. Establishing authority
    From the moment you can establish authority in a text, the reader comes to trust and believe in you. And you can take it anywhere you want with your writing.

There are two ways to do this: bet on honesty and openness, or demonstrate knowledge.

Betting on honesty and openness
In this method, you discard the role of hero and reveal something that makes you assume the role of fool: a weakness, a failure or a passion, for example.

With this vulnerability, the reader becomes emotionally involved and at the same time disarms, for it is clear that the story told will not be about you boasting of conquests.

It is possible to tell stories and delve deeper into this method, but also works quite simply, such as:

“If you do a good job, your reader gets interested enough to read the entire article! If you do not, he gives up reading your content and moves to the side flap, which may be a YouTube video or worse – an article from your competitor. “

Demonstrate knowledge


This method requires you to prove to your interlocutor that your work and research have been well done enough for you to be able to talk about it. It does not engage an emotional connection and should focus on being convincing.

In the case of this article, the knowledge was demonstrated very subtly along the promise, supported by the name of the largest Content Marketing company in Brazil:

“In this article, we’ve put together the key techniques and tips we use at Rock Content to write an impeccable introduction.”

As you can see, it is possible to merge these techniques to build a very efficient introduction and they work very subtly, getting to the point and generating value for your content.